AFL Mint
Fostering a new era of footy memorabilia
Lead UX/UI • Web3 • Marketplace
Led the platform design for AFL's new digital collectibles marketplace, where fans could collect, buy, and sell video highlights and other digital memorabilia.
AFLW
Launching AFLW: The first women's pro football league
UX/UI • Website
Led the design of AFLW’s website for the inaugural season and iterated on the platform over three years, enhancing the fan experience and supporting the league’s growth.
Sound Made Seen
Refining an AI-powered tool for audio creators
UX/UI Consulting • SaaS • Lean Startup
Supported a lean startup in polishing their developer created product, enhancing the design & UX for turning audio into shareable video content.
Play.afl
Helping players register for community footy
Lead UX/UI • Website • Content
Redesigned & restructured Play AFL to help parents explore Auskick and provide volunteers with essential coaching resources.
AFL Auskick Halftime
Digitising the logistics of Auskick Halftime
Lead UX/UI • SaaS • B2B • Internal Operations Tool
A cloud-based tool that automated the selection and scheduling of kids for Auskick Halftime games, replacing manual workflows and simplifying complex logistics.
stelier
Growing a custom luxury furniture brand
Lead UX/UI • Shopify • eCommerce • Project Management
A custom Shopify experience for a new luxury furniture brand launching their small business.
UniMelb Search
Streamlining search for students
UX/UI • Website Feature
Improved the search functionality on UniMelb.edu.au, making it easier for students to find information quickly and efficiently.