Creating delightful digital experiences that connect

Creating delightful digital experiences that connect

Kelly Stubbs is a senior end-to-end product designer based in Melbourne with a background in UI, UX, digital design and motion

Kelly Stubbs is a senior end-to-end product designer based in Melbourne with a background in UI, UX, digital design and motion

AFL Mint

Fostering a new era of footy memorabilia

Lead UX/UI • Web3 • Marketplace

Led the platform design for AFL's new digital collectibles marketplace, where fans could collect, buy, and sell video highlights and other digital memorabilia.

Case Study

Case Study

Case Study

AFLW

Launching AFLW: The first women's pro football league

UX/UI • Website

Led the design of AFLW’s website for the inaugural season and iterated on the platform over three years, enhancing the fan experience and supporting the league’s growth.

Case Study

Case Study

Case Study

Sound Made Seen

Refining an AI-powered tool for audio creators

UX/UI Consulting • SaaS • Lean Startup

Supported a lean startup in polishing their developer created product, enhancing the design & UX for turning audio into shareable video content.

Case Study

Case Study

Case Study

Play.afl

Helping players register for community footy

Lead UX/UI • Website • Content

Redesigned & restructured Play AFL to help parents explore Auskick and provide volunteers with essential coaching resources.

Case Study

Case Study

Case Study

AFL Auskick Halftime

Digitising the logistics of Auskick Halftime

Lead UX/UI • SaaS • B2B • Internal Operations Tool

A cloud-based tool that automated the selection and scheduling of kids for Auskick Halftime games, replacing manual workflows and simplifying complex logistics.

Case Study

Case Study

Case Study

stelier

Growing a custom luxury furniture brand

Lead UX/UI • Shopify • eCommerce • Project Management

A custom Shopify experience for a new luxury furniture brand launching their small business.

Case Study

Case Study

Case Study

UniMelb Search

Streamlining search for students

UX/UI • Website Feature

Improved the search functionality on UniMelb.edu.au, making it easier for students to find information quickly and efficiently.

Case Study

Case Study

Case Study

Let's work together.

© Kelly Stubbs 2024

Let's work together.

© Kelly Stubbs 2024

Let's work together.

© Kelly Stubbs 2024